YUSHUXIANRUI is a brand that is self-made for the Year of the Zodiac, which represents the Gengzi Year (2020 Year of the Rat).

The creation of the brand, whether it is naming, font design, LOGO design, needs to be integrated into the story culture.

Different zodiac rats represent different greetings. Red envelopes, new year pictures, postcards, mobile phone cases, tea cans, gift boxes and other items were derived, giving the mouse a modern image.

The traditional elements of the Spring Festival are extracted from the creation, using minimalist illustrations. The use of geometric, deformation and other elements mix and match, will be different from the traditional illustration, to the consideration of minimalism, try to combine traditional elements with modern packaging design, showing a unique packaging effect.

Graphic / Creative Design: CeTnx

Project Management / Editing: CeTnx

Illustration design: Jia Yi, Yan Ling

The work is perfected at: March 30, 2019，which needs to be strengthened.

PS: From the brand naming to the development should be used, you need to be patient. I hope that ZCOOL's great gods will give more advice, and some subsequent works/projects will be updated.